WimTV – an OTT video platform for mobile telcos

Being able to stream audio and video in a variety of models – VoD, Live, Scheduled, Subscription, Pay or Free – is a must for video service providers. Some mobile telcos are in the same league, but for many others the main purpose of an OTT video platform is to engage – and keep engaged – customers by providing ever new custoner experiences.

Some examples:

  1. Create and publish playlists of content drawn from own repository and some platform content
  2. Create navigable aggregations of content drawn from own repository and some platform content
  3. Create interactive content posting products that end users can buy
  4. Post a clip of a navigable video it to a social network that other users can edit and post
  5. Collect geo-referenced videos around places
  6. Create video contests that users can vote on
  7. Trade (sell or buy) content
  8. Publish VoD and SVoD content with a variety of business models
  9. Publish and stream live events with associated chat rooms
  10. Create, publish and stream TV-like scheduled content made of on demand and live content

Many OTT video platforms are simply not designed for this type of use, but  a Mobile OTT Video Platform should support a set of requirements that include:

  1. Multitenancy – different platform users operate on the platform, with different rights, to upload, edit, publish, trade and stream content
  2. Internal DRM – different platform users may “do business” with content on the platform
  3. Flexible payment system – different platform users may settle payments between them and with end users accessing the platform
  4. Content editing – different platform users may edit and aggregate content to create new forms of content
  5. Content sharing – different platform users and end users may share certain content on social network
  6. New service creation – some users may develop new services
  7. Frontend update/change – the platform manager may wish to change the look and feel of existing services or create new ones.

WimTV is the Mobile OTT Video Platform that support the above requirements and offers the following basic features:

Backend

  1. Robust open source infrastructure
  2. Micro-service architecture for increased scalability
  3. Rich set of API
  4. On cloud/on premises operation
  5. Modern streaming technologies

Frontend

  1. Completely separated by API from the backend
  2. Customisable video player
  3. Fully responsive
  4. Fully customisable without changing the backend

Use case #1

  • Mobile operator Weiguo wants to leverage on his subscribers to create a video-centred community with WimTV
  • Weiguo designs his role as platform manager, develops special applications, provides services etc.
  • Weiguo subscribers upload, edit, post, share and trade content
  • Weiguo attracts and retains subscribers and gains from transactions effected in the community

Use case #2

  • Mobile operator Bill offers his WimTV platform to Hassan, a new type of content creator
  • Hassan uses WimTV to extend the appeal of an entertainment video that contains some product placements by adding links (called bridgets) that signal the viewer that more information is available on what is shown in the video
  • Amira watches Hassan‘s video and clicks on a bridget related to a scenic place: while the video is in pause mode, she buys a holiday package using the operator’s payment system and shares the bridget on social networks for others to enjoy
  • Bill gains from CPM and transactions

Use case #3

  • Mobile operator Ganesh offers his WimTV platform to service provider José
  • José creates TV-like scheduled programs made up of stored videos and scheduled live events interspersed with commercials
  • Ganesh subscriber Ann watches José‘s programs at scheduled times without consuming her data plan.
  • José uses part of his revenues (commercials) to pay for content and use of Ganesh network.

Use case #4

  • Mobile operator Ali offers his WimTV platform to audio content provider Hideo
  • Keiko creates one of her great playlists and posts it to her page on Ali‘s WimTV platform
  • Ali subscriber Rosy, with an account on Ali‘s WimTV platform, plays Keiko‘s playlist
  • Hideo and Ali, and Hideo and Ali share revenues according to their respective business agreements

Use case #5

  • Mobile operator Yuichi offers his customers the means to create video contests
  • Manufacturer of a consumer brand Jane offers 5,000 $ in Yuichi services for best video on her product
  • Yuichi subscribers post their videos to WimTV market WimTrade
  • A committee assesses the best video

WimTV is real

WimLabs has deployed a WimTV  instance at www.wim.tv implementing the business model depicted in the figure and hosting a community of some 8,000 professional users doing business on the platform.

Let’s walk through this figure taking into account that the numbers in the bulleted list correspond to the numbers in the figure:

  1. To make good use of his videos John uses the WimBox service to upload his videos to WimTV
  2. John publishes his videos with the WimVod service setting the licence used in the service
  3. Sara watches John’s videos according to the licence set by John (creative commons or copyright free or copyright pay). In the last case Sara uses the platform payment system
  4. John selects some of his videos in WimBox and offers them as subscriptions with the WimBundle service
  5. Sara selects a subscription, pays the amount set by John and watches the videos in the subscription for the duration set by John
  6. John wants to presents his company. He knows the power of video on the web, but also its weakness. So he uses WimBridge to create a navigable video
  7. Sara enjoys navigating the video. She concentrates on the parts that are more interesting to her and shares on her social networks the portions
  8. John uses the WimLive service to create and publish live events setting start time, duration and, possibly, price. At the end of the event John finds the video in his WimBox for possible reuse
  9. Sara sees the event published on the WimTV live event page. She watches the event on her mobile phone, possibly after paying for the event on the platform payment system
  10. John likes WimTV’s TV-like programs running on his web site because they provide serendipitous encounters. He uses the WimCast service to stream scheduled services made up of videos and live events
  11. John has some videos that he wishes to monetise. So he uses the WimTrade service to sell his videos to others. He posts his videos on WimTrade with a licence specifying duration, location (on WimTV or downloadable) and remuneration (lump sum, fixed amount for each view, percentage on each view)
  12. When Jim needs a video he goes to WimTrade, pays using the platform payment system and uses the video as per licence.

The purpose of the WimTV instance at www.wim.tv is to demonstrate the potential of the platform and to test the platform while it evolves. It is not meant to suggest that this is the only effective use of the platform.

WimTV has been designed to provide different access levels to the platform

  1. The simplest is to use wim.tv, and copy/paste videos, subscriptions, events, scheduled programs and interactive videos on a web site
  2. A more advanced solution is to design web pages with the look and feel that matches your target web site’s so that, by updating your content on your WimTV account, your web pages are automatically updated
  3. If you have a CMS-based website you can develop appropriate pages and manage your media content directly from the CMS dashboard
  4. Lastly you can run your own WimTV instance – on premises or on the cloud

Contact us at

+39 335 612 11 59

info@wimlabs.com

www.wimlabs.com

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